People in content-related fields often hear the question: “How much did sales increase?” Even content writers, not directly involved in sales, face this inquiry: “You write so much, but does it really boost sales?”
Content creation involves more than writing. It includes content management, idea generation, and teamwork. Managing teammates, publishing schedules, and content oversight require significant effort.
Some businesses rely solely on online marketing and social media for brand value, as they don’t engage in offline marketing. Many business owners mistake sales representatives visiting stores as “marketing.” However, sales and marketing are distinct functions.
Marketing encompasses market research to after-sales service. A marketer’s primary responsibilities are:
- Building brand value.
- Developing long-term customer relationships.
A key role is turning regular customers into loyal advocates. “Word of mouth” from these loyal customers is more effective than paid ads.
For some businesses, digital marketing, driven by content creation teams, is the primary strategy, establishing brand identity and reputation. Even store sales representatives benefit. Brand value and reputation are intangible, quantifiable assets built over time—long-term investments.
In e-commerce, sales increases aren’t solely content marketing’s responsibility. A successful e-commerce business also needs:
- A well-developed and regularly updated website.
- A competent IT team.
Many businesses overlook this.
Content creators deliver long-term results. Asking, “Does writing boost sales?” or “What’s the point of likes if sales don’t increase?” is an insult. Content creators understand their goals.
OnnoRokom Group’s Chairman stated it took seven to eight years to break even. Google didn’t have a business model for its first two years, focusing on user growth and branding. Amazon operated at a loss for years, investing in consumer habits and brand value. Their success is now evident.
Those working on long-term brand-building may not drive immediate sales, but they play a critical, irreplaceable role in a company’s long-term success.
