The core product is the fundamental value a product provides—the main reason customers buy it. For example, after a long journey, you rent a hotel room. The core product isn’t the room itself—it’s “rest.” If the room doesn’t provide proper rest, it wasn’t a good value.
Every company defines a unique characteristic that sets its product apart: the Unique Selling Proposition (USP). Defining a USP is crucial because it influences buying decisions.
In a market with similar products, a strong USP explains why customers should choose yours. For example:
- Closeup’s USP is “fresh breath.”
- Airtel’s USP is “friendship.”
A well-defined USP makes a product stand out and gives customers a compelling reason to choose it!
