Once basic needs are met, people don’t just buy products—they buy experiences.
Consider this example: You visit an expensive restaurant with a friend and order chicken fry for 600 BDT. The portion is barely half a kilogram, which you could cook at home for 100 to 120 BDT.
The cost isn’t just for the food. Part of it is for the meal, but the rest is for the service and the experience.
Sitting in a quiet, ambient space, enjoying soft jazz music, savoring the spicy chicken fry, and having deep conversations with your friend—that’s the experience. It’s something you wouldn’t get from eating street food.
Our senses are drawn to new experiences—new aromas, flavors, and feelings. However, survival doesn’t require such variety. As people achieve financial stability beyond basic needs, they seek luxury. Corporations capitalize on this desire, offering various products and services to maximize customer satisfaction—for a price!
